Current wheeled cooler designs are simply inadequate, forcing you to lift or balance most of the weight of the cooler while rolling. Not to mention the issue of small wheels with low ground clearance causing drag over rough terrain, etc. The Innovative, patented handle folds and stows into the body. A telescoping, pivoting handle is a design possibility. Dividable interior for wet and dry storage. Ice on one side, the second side stays dry! Divider stores in the lid when not in use and doubles as a cutting board.