March 18, 2023

What is the difference between Marketing and Market Research? Inventor Lady & Derry Griffin Product Inventor

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What is the difference between Marketing and Market Research? Inventor Lady & Derry Griffin Product Inventor

Invent America
Invent America
What is the difference between Marketing and Market Research? Inventor Lady & Derry Griffin Product Inventor
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For this week's segment of Invent America, Michael King and co-host Rita Crompton discuss "What is the difference between Marketing and Market Research?" with Derry Griffin, a successful contractor for more than 25 years with hands on experience in all aspects of the construction business. Over the years Griffin has realized that there are a lack of products that provide contractors’ support and organization during basic construction processes. Since necessity is the mother of invention, he has created and implemented many items that facilitate more efficient and effective working methods promoting solid, quality handiwork, which ultimately increases job profitability. His goal is to alleviate basic frustrations all contractors experience by sharing his knowledge and products.

BIO: Derry Griffin, a successful contractor for more than 25 years, has hands on experience in all aspects of the construction business. Over the years he has realized that there are a lack of products that provide contractors’ support and organization during basic construction processes. Since necessity is the mother of invention, he has created and implemented many items that facilitate more efficient and effective working methods promoting solid, quality handiwork, which ultimately increases job profitability. His goal is to alleviate basic frustrations all contractors experience by sharing his knowledge and products.


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Rita Crompton, known as "The Inventor Lady," is an industry expert with decades of experience helping innovators develop their ideas into sellable products. Her knowledge and expertise covers all aspects of the invention process – patents and trademarks, engineering and manufacturing, crowdfunding, marketing and selling, and licensing. Ms. Crompton has helped inventors bring to market everything from full size functioning tractors to baby products – there's a reason she's called "The Inventor Lady."


Michael King, known as “the Cajun Contractor,” has been in the home improvement and home construction industry for nearly three decades, first by working for a home improvement company and then becoming a fully licensed general contractor owning and managing his own home improvement company. For more than a decade, however, his knowledge and expertise as a general contractor have been put to use by hosting the nationally syndicated television and radio program HomeTalkUSA.

Rita has been helping Inventors with their patent journey for 20 years. When you are looking for honest help in getting your idea to market Rita is the most trusted advisor you need. Learn More at ⁠www.Inventamerica.info⁠ and catch episodes and podcasts.


For help getting your product to market contact her at ⁠www.theinventorlady.com⁠

Listen to "Invent America" every week on HomeTalkUSA, which airs on Genesis Communications Network ("GCN")

Saturdays from 3pm to 6pm CT, and stream and download radio broadcasts and TV episodes at ⁠hometalk.info⁠.

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Be a guest on the radio show for more information visit:

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To see more of the video series visit ⁠www.youtube.com/@TheInventorLady⁠


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